Checking in to a new experience
Hospitality is a vital part of the luxury market. Think hospitality and visions of huge luxurious hotels with tastefully furnished rooms, elegant candlelit dinners and liveried staffers waiting on your hand and foot come to mind. Hotels have always provided the common man a glimpse of what entails luxury.
Earlier, going to such hotels was reserved for special occasions. Businessmen or the working man would go for lunch or dinner parties. Going to luxury hotels was reserved only for the privileged in the past. Now, with a lot more disposable income to burn, people go to hotels to try out new things. Increasingly, thanks to social media, people want to try out new things, such as the cuisine offered in a hotel’s restaurant or the outdoor activities. People want to experience things far beyond just bed and breakfast. Hotels strive to make the experience for each guest unique and memorable.
These properties have also included luxury retail stores in their properties so customers can get shopping done while on holiday.
Among the many hotel chains, the Indian Hotels Company Limited (IHCL), the Oberoi Group of Hotels and ITC Group of Hotels are some of the oldest and have left an indelible mark on the luxury hospitality sector’s landscape. IHCL, the first hotel group in the country, was the parent company behind the Taj Mahal Palace Hotel that opened in 1903 in Mumbai, and 196 other Taj properties across the country and abroad. The said hotel, in fact, played host to several eminent personalities, including former US president Barack Obama and his wife Michelle.
The Oberoi Group operates 31 luxury hotels in the country and abroad while the ITC group has 14 luxury hotels. What do the three companies have in common? Luxurious and unmatched service that has remained unchanged for decades despite the changing times. These hotels have left a deep impression on people that helps draw in more guests, both old and new.
These companies have already built a teflon reputation but not far behind are some newer luxury brands that have managed to create a niche for themselves by focussing on experiential living and a non-generic approach to service.