About the Brand

International School of Design has established itself in arts, design and media education over the last 8 years. With a forward-thinking approach and innumerable foreign collaborations, INSD has successfully carved out a niche for itself.  From over 55 city centre campuses across the nation that boast cutting-edge facilities, to well-thought pedagogies, we’re a national award winning institution.

Course Highlights

  • Start Date
  • 12th October, 2020
  • Total Duration
  • 1 month
  • Learning Hours
  • 40 Hours
  • Price
  • INR 10,000

Course Curriculum

  • Market Research Strategy
  • Luxury Branding
  • Principles of Luxury
  • Luxury Brand Strategy
  • Distribution Strategy
  • Luxury Brand Marketing
  • CRM & CSR
  • Luxury Content Marketing
  • Supply Chain
  • The Art of Selling Luxury
  • Luxury Start-up Case Studies
  • Capstone project

Learning Outcomes

After completing the course, candidates will able to identify the following

The right road map to launch a luxury start-up.

Decode strategies and practices employed successfully by leaders in the luxury industry.

By being privy to these codes, our students reduce their risk of failure and stand to gain an edge over their competitors.

How to build successful start-ups.

Certification

On successfull completion of the course, you will receive a Certificate of Completion from International School of Design.

Course Description

The aim is to show a student the grass-root level of founding a luxury business by putting them at the heart of complex situations. The curriculum is designed in a way that it provides insight to all different business verticals - design thinking and innovation, research and development, branding and marketing, distribution channels, sales and finance. The curriculum will be built on real-time recent case studies and will be taught by industry experts. The online course will have immersive eLearning simulations and each class activity will be a step closer to formulating the final the Capstone project.

“Luxury is a necessity that begins where necessity ends.”

- Coco Chanel

Why Should I Join INSD?

What separates a great course from a good course? It should be industry oriented. Course curation using a holistic approach and real-life luxury case studies. Taught by MBAs in Luxury. Top Indian luxury brands in each sector being part of the panel. At INSD, you get all this and more. With the attention of the world turning towards countries in Asia, INSD is uniquely positioned to impart first-hand knowledge regarding the rapidly proliferating Asian and Indian luxury markets. The Indian luxury industry is looking hot and we have tailr-made a module on it to give you an advantage. You might ask what differentiates the Indian market from the rest? The Indian luxury market is inimitably different from the western worlds and you will need comparatively different strategies to succeed here.

Our coursework is curated by professors from leading colleges around the world and established individuals within the luxury industry. In step with global standards, our coursework is a mix of lectures, seminars, field projects and factory visits. On completing your course from INSD, you will stand qualified for global movement and placements.
In spite of burgeoning demand for luxury management courses in India, we found few colleges offering high-calibre pedagogy. This challenge left students with little option than to travel abroad. At INSD, we are bridging the gap with our Masters in Luxury Brand Managenet course.

A challenge facing the Indian luxury industry is a lack of qualified individuals with a solid foundation in technical and managerial skills. At INSD, we see this as a opportunityfor our students. Our coursework will equip you with the skills needed to carve a niche for yourself.

Modules & Flow of Programs

The cornerstone of all successful businesses is research. Detailed and accurate research work yields valuable data for business growth. But what is the right way to conduct research and how to maximise output?

We will delve into these questions and then some more. You will also be introduced to the crucial elements of luxury research work and asked to craft practical strategies based on your learnings.

Every industry works within the framework of a set of rules. These rules must change with time, but at no point should an industry operate without them.

We'll familiarise you with the rules and protocols of the luxury industry in this module. The topic will help you visualise the topography of the luxury market, understand its merits and identify business opportunities.

Branding is an exciting topic. Luxury branding is even hotter. The topics covered in this module are elements of luxury branding, differences between luxury branding & mass branding, and branding trends

Crafting creative brand strategies is key to a successful business. It'll help you stay in the limelight and differentiate your product in a competitive market. Apart from studying strategies, we'll also talk about the role of technology, AI & blockchain in the field of luxury.

Your distribution strategy can make or break the brand. Using the wrong distribution channels can lead to your beautiful product going unnoticed, forcing you to take a hit on sales and shut shop.

In this module, we'll discuss common distribution-related mistakes and ways to avoid them. Simultaneously, we'll shine light on some of the best practices both in the context of the Indian and International markets.

Marketing strategies influence brand perception. This module touches upon the rules of luxury marketing. Marketing a luxury brand in India differs from doing it in a western country.

Topics of study include - decoding landmark strategies, understanding the differences between marketing channels, and use of PR strategies to improve brand visibility.

To be able to put your finger on what the customer wants is half the battle won. We'll study the behaviour patterns of Indian consumers who spend on luxury. We'll also uncover ways to use CRM and CSR activities to build a favourable image of the brand.

Smart content grabs eyeballs and reinforces brand retention in the mind of consumers. We will look at content styles best suited for the luxury market and how to work out a content strategy for various platforms.

How to manage the supply chain, inventory, and logistics? These are some of the questions to be answered in the module.

Along with skill, it requires a certain amount of flair to sell luxury. The questions answered in the module are:

  1. How to create a desire for your brand?
  2. How to increase brand experience and engagement?
  3. How to handle complaints and build rapport?
  4. The importance of mastering the language of luxury.
  5. Body language. Yes, this is important too.

Understanding bookkeeping is one of the basic requirements to run a profitable business. Here, we'll look at budgeting, analysing company financials and other number-crunching activities.

Discussing case studies will help you retain the learnings of this coursework. Breaking down case studies will also help you understand how to work through real-time problems and avoid corners that hamper business growth.

The candidates will create a complete luxury start-up business plan. They can pick an industry and product of their choosing.