Course Description

The aim is to show a student the grass-root level of founding a
luxury business by putting them at the heart of complex
situations. The curriculum is designed in a way that it provides
insight to all different business verticals – design thinking and
innovation, research and development, branding and marketing,
distribution channels, sales and finance. The curriculum will be
built on real-time recent case studies and will be taught by
industry experts. The online course will have immersive eLearning
simulations and each class activity will be a step closer to
formulating the final the Capstone project.

Market Research Strategy

The cornerstone of all successful businesses is research.
Detailed and accurate research work yields valuable data for
business growth. But what is the right way to conduct research
and how to maximise output?

We will delve into these questions and then some more. You
will also be introduced to the crucial elements of luxury
research work and asked to craft practical strategies based on
your learnings.

Principles of Luxury

Every industry works within the framework of a set of rules.
These rules must change with time, but at no point should an
industry operate without them.

We’ll familiarise you with the rules and protocols of the
luxury industry in this module. The topic will help you
visualise the topography of the luxury market, understand its
merits and identify business opportunities.

Mr. Manish Gupta

The Online Course- “How to Launch a Luxury Start-up” is a wonderful offering by INSD. The current list of speakers is phenomenal with industry veterans and teachers who have made a mark in Luxury space. I have learned a lot about start-ups and Luxury segment as a whole , I have made some great connections with the leaders who have been so helpful in addressing my concerns and showing me the way . I thank all the speakers and the Team at INSD , especially Ms Sonia Negi , for putting it all together and making it a memorable experience and hosting a platform par excellence.”

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Mr. Vishal Kothari

“INSD’s online course on How to launch a luxury start-up is a great value addition to my current work profile. I’m a businessman with 27 years’ experience in apparel’s segment and this course has given me the vision to expand my business into luxury domain. Thank you for organising such a valuable event!”

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Ms. Neeraja Negi

I’m thankful to INSD for conducting the course of luxury management for us. It has given me an insight about the customer management, branding, managing finances and other factors related to the journey of a product to a brand! The valuable experience of industry experts and the open interactive sessions have helped a lot to understand the whole business in a better way. All this information would definitely help me take my product to the best level. Thanks again INSD!

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Need Help? Chat with our friendly admissions assistance team now

International School of Design offers tailored courses which meet industry demand. Talk to our councillor today to understand which course will suit your needs and you can qualify for.

Call: +91-7701-933935 / 78270-66618

Email: admissions@insd.edu.in

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